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01.
THE ICONIC
Conceptual work for
The Iconic, an online
fashion and sports
retailer in Australia
and New Zealand.
UI – I/A
I was in charge of designing and imagining how the new Iconic website could look like. I created a bunch of different adaptable components and interactions that could be reused in different sections of the website in order to give a fresh look to each individual page.
Based on CommBank guidelines, I designed and animated what they call "spot illustration" which is an evolution of their pictogram library. It was the first time I used Lottie. I'm not an illustrator neither motion designer but why not to try something new? Below are some of the categories I had to design: event, emergency fund, holiday and something else.
WRK.22